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This is an example of how my process works
For this project, I named a hypothetical project and target brand I would love to complete it for. This allows me to narrow my focus and think about branding and messaging in my work.
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I make about 3 or so moodboards to think about style and execution of my piece. It is important to get a clear idea of what the project is going to look like before I begin to draw.
Rough Sketches to Explore Ideas
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Value Comps that also describe how the motion would work in this animated spot.
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Color compositions to explore mood.
Styleframes
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... And then everything goes into After Effects to animate!
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